Gorilla Marketing

Guerilla advertising, colloquially known as Gorilla marketing, is a cost effective marketing method which depends on simple but efficient advertising techniques that entice possible customers to purchase a particular product/service. It’s basically, personalized promotion aimed at capturing the heart of the customer.

Gorilla advertising came into becoming in 1984 and was popularized by Conrad Levinson. It is a non-traditional system of promotions that depend mainly on time, effort and creativity to achieve its ends. Gorilla advertising methods are performed at uncommon locations and tend to make use of unconventional techniques that are targeted to create an interest and a marketing buzz amongst its potential customer base.

Originally, gorilla advertising techniques were adopted by small or medium sized companies, because it relied mainly on word-of-mouth advertising which needed little financial input. Nevertheless, now big companies too have started to understand its benefits, and are integrating equivalent marketing strategies, with some success.

To successfully apply a gorilla advertising strategy, businesses need to know their buyer’s needs, for which close interaction and relationship marketing methods could be used effectively. Versatility is also a a lot required attribute when making such a venture a rewarding one.

Contrary to much more traditional techniques, gorilla advertising places less focus on expertise, and gives higher consideration to human psychology instead. It promotes co-operation between rival companies which hitherto promised only competition. It also stimulates relationship building. Here, increasing the number and size of transactions with existing clients is given greater priority than acquiring new sales.

Gorilla advertising usually functions with the end in mind. For example, its measure of good results is gauged by the increase in profits and not merely by the improve in sales. It uses technology to its greatest benefit, and focuses on a few key products that keep to its assured specs.

Internet marketing strategies via social networks, grass-root marketing and even graffiti are sometimes closely related to gorilla marketing. Occasionally the imagery used in these promotions has little bearing on the product itself, because it is aimed primarily at stimulating curiosity, which is later converted to information directly associated to the product or service in question.

Gorilla advertising techniques are now being effectively put to use by many who practice affiliate marketing or article marketing. Ingenuity, imagination and having what is popularly referred to as the human touch” are the corner stone’s of its success. As gorilla advertising makes use of minimal resources to reap maximum profitability, its reputation won’t diminish any time soon.